Canon releases RF 28-70mm F2.8 IS STM Lens

12/09/24: Canon Announces RF 28-70mm F2.8 IS STM: A lightweight update on a beloved classic.

The RF 28-70mm F2.8 IS STM represents Canon's commitment to pushing the boundaries of lens technology, integrating advanced features that cater to both novice and professional photographers. Equipped with an image stabilization system (IS), this lens reduces camera shake, ensuring crisp, clear images even in challenging conditions. The STM (Stepping Motor) technology provides smooth, quiet autofocus, which is particularly beneficial for video recording, where noise-free operation is crucial.

Additionally, the lens's superior optics, including aspherical and ultra-low dispersion elements, minimize aberrations and distortions, delivering remarkable image quality across the entire zoom range. With its versatile focal length and robust performance, the RF 28-70mm F2.8 IS STM is poised to become a staple in the camera bags of those who demand both quality and convenience.

The now renowned image quality of Canon's EOS R System

The RF 28-70mm F2.8 IS STM lens is a remarkable addition to Canon’s EOS R System, capitalizing on the expansive RF mount and Canon’s cutting-edge optical innovations to deliver exceptional image quality across its versatile zoom range. Its robust optical image stabilization system, capable of providing up to 5.5 stops of shake correction, ensures that photographers can capture steady, blur-free images even in challenging shooting environments.

Whether you're shooting in low light or capturing fast-moving subjects, this lens offers the performance and reliability needed to produce stunning, professional-grade photos. Its seamless integration with the EOS R System makes it an ideal choice for both hobbyists and professional photographers looking to elevate their craft.

Lightweight Design

One of the standout features of the RF 28-70mm F2.8 IS STM is its impressive portability. Weighing just 490 grams and measuring 92.2 millimeters in length when retracted, it’s one of the lightest zoom lenses in its class. Designed with travel photographers in mind, the compact size and lightweight design make it an excellent companion for Canon's compact full-frame EOS R cameras, like the EOS R8. This pairing provides an ideal, lightweight setup for photographers looking to capture high-quality images on the go.

Additionally, this weather-resistant lens is built for durability, making it suitable for various outdoor environments. Whether you’re shooting in bustling city streets, capturing breathtaking landscapes while traveling, or creating striking portraits, the RF 28-70mm F2.8 IS STM is versatile enough to handle any situation. Its robust construction ensures that you can rely on it even in less-than-ideal weather conditions, making it a dependable choice for adventurous photographers.

User friendly operation for quick adjustments

The RF 28-70mm F2.8 IS STM lens is a versatile and user-friendly option for photographers and videographers alike. Featuring a Control/Focus ring, it allows for quick adjustments to key settings such as shutter speed, aperture, or ISO, ensuring that users can maintain their workflow without interruption. This design is particularly beneficial for those capturing dynamic scenes where timing is crucial.

Canon's commitment to optical excellence is evident in this lens, which leverages the advantages of the RF mount to deliver superior image quality. Whether you are shooting stills or videos, this lens is a valuable asset for enhancing your creative storytelling, blending convenience with high performance to help you achieve stunning results.